Why We’re Turning Black Friday Teal

An Open Letter from Adventure Awaits

Every year, as November rolls around, we start to feel that familiar buzz.
The inbox fills up, the ads start rolling, and suddenly it’s Black Friday everything.

It’s the season of flashing banners, ticking countdowns, and sales so big they almost shout at you. And while there’s nothing wrong with a good bargain, we’ve always felt that the heart of gifting - the joy, the connection, the thoughtfulness - can get lost in all the noise.

This year, we decided it’s time to do things differently.

So we’re not going Black.
We’re going Teal.


What Is Teal Friday?

Teal Friday is our calm, happy twist on the busiest shopping weekend of the year.
Instead of rushing, scrolling, and racing to grab deals before they’re gone, we’re choosing to slow things down - to shop small, to support local, shop AUSTRALIAN MADE and to celebrate the joy of meaningful gifting.

Teal is the colour of our logo, but it’s also the colour of calm, creativity, and connection. It represents everything we stand for here at Adventure Awaits - heart, happiness, and that spark of adventure that makes life special.

So, while the rest of the world goes black, we’re staying true to our colour.
We’re keeping it teal.


Why We’re Doing It Differently

At Adventure Awaits, we’re a small Australian business with a big heart. From our home base in country Victoria, our little team spends each day hand-picking gifts that make people smile - from clever travel gear and screen-free toys to beautiful Aussie-made keepsakes.

We’ve been part of the gifting world for over a decade, through our sister brands Caravanning with Kids and Slide n’ Dry Pegless Clotheslines, and one thing has always guided us: we believe that great gifts tell stories.

They’re not about the biggest discount or the flashiest trend - they’re about joy, nostalgia, and finding something that means something.

But Black Friday has always been a tricky time for small businesses like ours.
We don’t have the margins that big-box stores do. We can’t slash prices by 70%. And honestly, we don’t want to.

Because what we offer is more than “stuff.” It’s experiences. Memories. The laughter that fills a campsite. The proud smile of a child filling in their Kids Travel Journal for the first time. The ease of pegging up the washing with a Slide n’ Dry clothesline while the sun sets over a caravan park.

That’s why Teal Friday was born - to bring the focus back to meaningful moments instead of mindless sales.


Teal Friday Is About Heart

Teal Friday is our way of celebrating everything that makes small business special - the care, the connection, and the community behind every order.

It’s about taking a stand for slow gifting:

  • Choosing gifts that last, not ones that end up in landfill.

  • Supporting Aussie makers, designers, and family-run brands.

  • Finding joy in the process - because shopping should feel good, not stressful and we LOVE helping you all.

Every purchase from Adventure Awaits supports a small team who genuinely care about what they send out the door. You’re not helping a CEO buy a yacht - you’re helping a mum in Numurkah keep a dream alive, helping us keep locals employed, and helping other Australian makers thrive.

We pack every parcel with love, laughter, and a fair bit recycled fill and when we say thank you, we really mean it.


What You Can Expect This Teal Friday

Now, don’t worry - there’s still plenty of fun involved!
Teal Friday might be calm, but it’s not boring.

💙 We’ll have exclusive offers on our own Adventure Awaits favourites.
💙 You’ll discover bonus treats tucked into random orders.
💙 You’ll get early access to deals when you Join The Teal Friday List 
💙 And of course, we’ll keep shipping daily from our small but mighty HQ in country Victoria.

It’s our way of saying thank you for choosing joy, calm, and community over chaos.


From Caravans to Kids to Gifts with Heart

When we started our mission was simple - to help families make memories on the road and supply gifts that were amazing quality, affordable and unique.  From travel journals to map of Australia stickers, our products have always been about connection and discovery.

And Adventure Awaits grew - a place to share all our favourite finds: gifts that tell stories, games that spark giggles, and tools that make adventures easier.

Through it all, one thing has stayed the same - we’ve built everything on authenticity and heart. Teal Friday is just another step in that story.


A New Tradition

2025 marks the very first Teal Friday - and we hope it’s the beginning of a new tradition, one that grows each year with our community.

We don’t want it to be just our thing. We want it to be something other small Aussie businesses can get behind too - a reminder that we don’t have to follow the crowd to make an impact.

Because the truth is, every time you choose to shop small, you’re part of a quiet revolution. You’re showing that kindness, creativity, and community still matter.

And that’s something worth celebrating.


💌 Join The Teal List

If you’d like to be part of our Teal Friday celebration, join The Teal List.
You’ll get early access to exclusive offers, sneak peeks, and a few teal-tinted surprises along the way.

It’s our calm, happy corner of the internet - a little reminder that adventure doesn’t need to be loud to be wonderful.

👉 Join The Teal List and help us turn Black Friday teal.


Thank You

From our small team in Numurkah to all of you - thank you for being part of this journey. For every order, every message, every smile, and every story you share, we’re so grateful.

This Christmas season, let’s make it teal. Let’s make it joyful.
Let’s make it about the things that really matter.

With love and adventure,
Adele & The Adventure Awaits Team

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