Some toys get picked up once and forgotten in the bottom of a bag. Keycraft toys get picked up, squeezed, squished, passed around the back seat, and quietly stolen by the parent who "just wants a quick go."
Keycraft's mission is refreshingly straightforward: affordable fun that educates and delights. And they deliver it in the most satisfying way possible - through squishy, sensory, tactile toys built for busy hands at any age. Whether it's calming an anxious kid, entertaining a bored one on a long drive, or just giving everyone something deeply satisfying to squeeze at the end of a big day, Keycraft has it sorted.
The hero of the range is The Big Squij - jumbo-sized, super soft, slow-rise squishy toys in the most brilliantly ridiculous designs you've ever seen. Hot dogs. Cucumbers. Fortune cookies. Highland cows. They're oversized, tactile, and completely irresistible - the kind of thing that gets picked up in-store and simply doesn't get put back down.
Made from ultra-soft slow-rise foam, every squeeze is deeply satisfying and every slow return to shape is oddly, wonderfully calming.
Then there's Inkerz - the collectible squishy range that comes in packs of characters kids actually want to hunt down and collect. Dinosaurs, snakes, buses - small enough to tuck in a school bag or holiday bag, fun enough to keep little hands busy for the whole trip.
Keycraft ticks every box we care about at Adventure Awaits: good quality, genuine play value, kind on the budget, and the kind of thing that makes kids light up the moment they get their hands on it.
🧸 Why Kids Love Keycraft
✅ Super soft, slow-rise sensory toys that are genuinely satisfying to squeeze
✅ The Big Squij — jumbo-sized squishies in wild and wonderful designs
✅ Inkerz — collectible character squishies perfect for school bags and travel
✅ Great for sensory play, stress relief, focus and fidget fun
✅ Affordable enough for party bags, stocking fillers and spontaneous treats
✅ Suits kids from toddlers through to tweens (and the odd grown-up)
✅ Compact and travel-friendly — brilliant for long drives and school holidays
🌈 What's in the Range
✅ The Big Squij - Oversized jumbo squishies in food-inspired and character designs; slow-rise foam with serious shelf presence and even more serious squishability
✅ Inkerz - Collectible packs of squishy character toys including dinosaurs, snakes and more; perfect for little collectors on the go
Adventure Awaits Tip: Keycraft squishies pair brilliantly with our full sensory and fidget toy range - browse NeeDoh, SPEKS and more for the ultimate squish and fidget gift bundle that'll keep kids busy from the first rest stop to the last.
